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Fri frakt. Vi har mer enn 10 millioner bøker, finn din neste leseopplevelse i dag! Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. Any organization’s key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining Key Account Management by Peter Cheverton, 1999, Kogan Page Limited edition, in English Key Account Management by Peter Cheverton, March 1, 2004, Kogan Page edition, Paperback in English - 3rd ed.

The only KAM books that focuses on implementation rather than theory, it provides tools for use in the real world. Peter Cheverton is founding Director of INSIGHT Marketing and People, a global training and consulting firm specializing in the development of customer-focused business strategies, with a strong focus on Key Account Management and Business Leadership. Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton.-- 3rd ed. p. cm. Includes bibliographical references and Access a free summary of Key Account Management, by Peter Cheverton and 20,000 other business, leadership and nonfiction books on getAbstract. Peter Cheverton driver ett internationellt konsultföretag, praktiserar och föreläser om key account management i över 30 länder.

Peter Cheverton is Director of Insight Marketing and People Ltd, the international training and consultancy ﬁrm. He is the author of books on key account management and key marketing skills. Key Account Management puts forward a straightforward and effective planning methodology.

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Performance Map Tool. TRAINING MODULES. Page 7-10. Managing The Relationship.

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A. KoganPage Peter Cheverton is founding Director of INSIGHT Marketing and People, a global training and consulting firm specializing in the development of Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status. Peter Cheverton.

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Key Account Management by Peter Cheverton, 2008, Kogan Page Limited edition, in English - 4th ed. Peter Cheverton is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of Global Account Management , Key Account Management , Key Marketing Skills , Key Account Management in Financial Services and Understanding Brands , all published by Kogan Page.

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Key Account Management: Tools and Techniques for

Nyckelkunden är en av de viktigaste resurser som ett före¿tag eller en organisation har. Key Account Management · Cheverton, Peter. Paperback. unavailable. Try AbeBooks Account & Help. All Categories.

Key Account Management: Tools and Techniques for

and 20,000 other business, leadership and nonfiction books on getAbstract. Pris: 720,-. heftet, 2017.

Key Account Management presenterar enkla och effektiva metoder för att identifiera, vinna, behålla och vårda nyckel¿kunder. Boken är en av få böcker på marknaden som lägger beto¿ningen på de långsiktigt strategiska aspekterna och kanske den enda som sätter fokus på den praktiska hanteringen av nyckelkunder.